Bershka 28 Mall (Baku)
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Bershka is a Spanish brand under the Inditex Group, targeting young people aged 13–25 with stylish and affordable fashion. In Azerbaijan, Bershka stores are located in shopping centers such as Gənclik Mall and Şüvəlan Park.
Bershka operates in Azerbaijan through the company Best Retail Azerbaijan LLC.History:
The brand was founded in 1998. The first store opened in Spain and quickly gained popularity thanks to bold designs, affordable prices, and a wide range of youth clothing and accessories.Team:
Founder — Inditex Group (Industria de Diseño Textil S.A.), one of the world's largest companies in fashion and retail.
Local representative in Baku — Best Retail Azerbaijan LLC. -
Products and Services
Main assortment (in-store and online):
Clothing for women and men: dresses, shirts, sweaters, t-shirts, pants, jackets, and shoes;
Accessories: bags, belts, jewelry;
Beauty products: cosmetics and care items. All fast fashion, targeted at young people. Offline stores in Baku:
Locations at Gənclik Mall, Şüvəlan Park, and Azadlıq Avenue 15a/4 (28 Mall), open daily from 10:00 to 22:00.
Payment accepted by cash or card; delivery and exchange services available. Contact phone: +994 12 496 88 82. Online sales in Azerbaijan:
Available via website and mobile app. Full collection purchase, order tracking, account management, store locator, and stock availability.
Delivery across the country usually takes 7–9 business days, first two weeks free. Returns or exchanges accepted within 30 days online or in physical stores. -
Eco-friendly stores: energy-saving technologies, lighting, and climate control aimed at reducing energy consumption by up to 20%. Measures are implemented to recycle plastic tags, hangers, packaging, and leftover materials.
Use of sustainable materials: collections include organic cotton, recycled-material clothing under the “Join Life” line, and PVC-free footwear.
Employee training: Inditex internal programs include media courses and campaigns to improve environmental awareness and sustainable practices.
Internal career opportunities: talent development through the Inditex Careers platform, with 72% of vacancies filled internally. In 2023, approximately 2.8 million training hours were delivered to around 2.3 million employees. -
In August 2024, the Bershka brand, part of the Inditex Group, launched online sales in Azerbaijan. Customers can now order women’s and men’s clothing, including the Fall-Winter 2024 collection, through the official Bershka website or the mobile app for iOS and Android.
Key features of the Bershka online platform in Azerbaijan:
Full assortment: All products available in physical Bershka stores are also online.
User-friendly navigation: Categories are designed to reflect the latest trends and styles.
Free delivery: First-time purchases come with free delivery during the first two weeks.
Flexible return policy: Items can be returned online or at any Bershka store within 30 days.
Delivery time: 7 to 9 working days to major regions.
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