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FOCUS OPTIKA (1) BASH OFIS (Baku)

FOCUS OPTIKA (1) BASH OFIS (Optics) - Gun.az
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  • Focus Optika is one of the leading companies in the Azerbaijani optics market, with long-term experience providing high-quality ophthalmological services and a wide range of optical products. The head office, located in Baku, regulates the strategic management, supply chain, and human resources policy of the entire branch network. Focus Optika acts as an official distributor for world-renowned brands and manages examination centers equipped with state-of-the-art diagnostic equipment. By 2026, the company has further modernized its operations with digital technologies and AI-based vision testing systems.

    History: 

    Founding: The company began its operations in the early 2000s with its first professional optics store in Baku. 

    Expansion: Between 2010 and 2020, the number of branches in the capital's main avenues and large shopping malls was significantly increased. 

    Modernization: In 2024, an innovative optical laboratory was established within the head office. 

    Current Period: As of March 2026, the company manages more than 15 strategic sales and service points nationwide.

    Team: 

    Professional Medical Staff: Over 40 experienced ophthalmologists and optometrists operate across the branches and head office. 

    Management Team: Sales, marketing, and logistics specialists working according to international business management principles. 

    Technical Group: Laboratory technicians ensuring high-precision preparation of optical lenses. 

    Customer Service: More than 100 sales consultants specialized in customer satisfaction.

  • Eye Examination: Accurate vision tests performed with the latest model autorefractometers and digital equipment. 

    Branded Frames: Original sunglasses and optical glasses from global brands such as "Ray-Ban," "Gucci," "Prada," and "Tom Ford." 

    Contact Lenses: Sales of various types of clear, colored, and astigmatic contact lenses. 

    Optics Laboratory: High-precision cutting and mounting of optical lenses according to customers' individual prescriptions. 

    Repair Service: Restoration, adjustment, and replacement of spare parts for glasses

  •  Infrastructure Investment: In 2025, 1.2 million AZN was invested in the modernization of the central laboratory at the head office. 

    Market Share: Holds approximately a 20% share in the premium and mid-to-high optics segments in Baku. 

    Digital Sales: In 2026, the share of the online sales channel in total turnover rose to 15%. 

    Technological Supply: The company has direct technological partnerships with German "Carl Zeiss" and French "Essilor" brands.

  • Vision Awareness: Conducting free social campaigns for the early diagnosis of children's vision in schools and kindergartens. 

    Environmental Approach: Recycling of old frames and transition to eco-friendly packaging materials. 

    Humanitarian Support: Lifetime free optical examinations and discount packages for the families of martyrs and veterans.

  •  AI Integration: Starting from March 2026, an AI filter that selects glasses according to the facial structure of customers has been launched in the Focus Optika app. 

    New Flagship Store: The opening of the region's largest interactive optics showroom is planned in the center of Baku.

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FOCUS OPTIKA (1) BASH OFIS is a leading optical company dedicated to providing high-quality eyewear and exceptional customer service. Located in a central business area, we specialize in offering a wide range of stylish eyeglasses, advanced contact lenses, and comprehensive eye care solutions. Our team of experienced optometrists and eyewear consultants are committed to helping you find the perfect optical products to suit your needs and enhance your vision. With a focus on innovation and quality, FOCUS OPTIKA (1) BASH OFIS ensures that every customer receives personalized attention and care. Discover the difference in eye care and visit us today for a comprehensive eye examination and the latest in eye fashion.