Irshad Head Office - Business, Nasimi
11, 17, 24, 211 (290 m)
2, 9 (340 m)
27 (438 m)
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İrshad is one of the biggest retail chains in Azerbaijan. It sells phones, home appliances, and electronics. The company started in 2000, selling only mobile phones. Now it has many stores, a website, and a mobile app.
History:
2000 Started in Baku as I&R Telecom, selling mobile phones.
2008 Renamed to rshad Electronics. Added home appliances and more electronics.
2010 Grew fast. Opened stores across the country, started online sales, and began working with big brands like Apple and Samsung.
2021 Rebranded as rshad. Got a fresh look and made shopping easier online and offline.
Today Over 49 stores, 800+ employees. Official distributor of top global brands.
Team:
Aris Shikhaliev – CEO since 2021.
Eli Badalov – In charge of marketing and communications.
Rashad Garifov – Founder of the company.
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Products
Phones & Accessories: Apple, Samsung, Xiaomi, HONOR, and more. 3,000+ accessories like chargers, headphones, cases.
Home Appliances: Fridges, washing machines, air conditioners, TVs, kitchen tools, irons, vacuum cleaners.
Gadgets: Laptops, tablets, smartwatches, audio gear, gaming consoles.
Official repair and support – Service centers for all brands.
Online store – Easy to order with delivery across Azerbaijan.
Installment plans – Buy now, pay later.
Business service – Sales and support for companies.
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Donated 100 tablets to families of fallen soldiers.
HONOR'la YAŞA! – 18-month installment plan with no extra cost.
Ramadan deals – 12-month installment, discounts, and free delivery.
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Online store (irshad.az) – Launched in 2019, redesigned in 2021. Now with bonuses, reviews, repairs, and online credit.
Mobile app (2022) – Buy, pay, track repairs, earn bonuses. One of the most popular in Azerbaijan.
Offline network – Over 30 stores and growing. New format, expanding reach.
Partnerships – Official distributor of Apple, Samsung, Xiaomi, and more.
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In 2024, launching NBCO Irshad — a non-bank credit organization.
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Full name: “İrşad Electronics” LLC
Tax ID: 1404510051
