Latitude & Longitude Bar Lounge
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Latitude & Longitude Bar Lounge is a unique conceptual relaxation venue located in the heart of Baku, on the first floor of the prestigious JW Marriott Absheron Baku hotel, which transforms according to different times of the day. Functioning as a modern coffee house and business meeting point during the day, it turns into a luxurious cocktail bar and lounge atmosphere in the evening. The brand name points to geographical coordinates (latitude and longitude), emphasizing themes of global travel and discovery. Designed for the city's business elite and foreign guests, this venue is distinguished by its elegant design, high service standards, and strategic location near the Caspian Sea.
History: The bar lounge commenced operations simultaneously with the grand opening of the JW Marriott Absheron Baku hotel in 2012. Created in accordance with the global brand standards of the Marriott International network, the venue has become one of Baku's most prestigious bar-lounges over the years. Since 2021, a series of modernization works have been carried out in both its interior and menu concept, and digital service technologies have been implemented.
Team: The staff consists of internationally certified baristas, mixologists who specialize in signature cocktails, and professional hospitality managers. Each member of the team operates on the principle of "The guest is paramount," part of the Marriott brand philosophy. The bar management regularly organizes training sessions for the staff with the participation of foreign experts on global mixology trends and VIP service ethics.
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Signature Cocktails: An exclusive drink collection rich in exotic ingredients, inspired by various coordinates of the world
Specialty Coffee: A variety of hot and cold coffee types prepared from the highest quality coffee beans by professional baristas
Gourmet Snacks: Light dishes and premium desserts carrying elements of international cuisine, perfectly paired with beverages
Live DJ Performances: Modern rhythms and live music programs that enliven the atmosphere of the venue in the evening
Business Meeting Area: A conference and business discussion environment provided with high-speed internet and comfortable seating during the day
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Modernization Investments: Internal funds are regularly attracted for updating the bar's technical equipment, especially bar appliances and sound systems
Service Rating: Along with other catering facilities within the hotel, Latitude & Longitude consistently maintains a 4.5/5 star rating in customer satisfaction surveys
Digital Transformation: Projects implemented for the introduction of QR-menu systems and the improvement of online reservation platforms
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Environmental Commitment: Minimizing the use of single-use plastics within the bar and implementing a waste sorting program
Support for Local Producers: Direct procurement of seasonal fruits and certain raw materials used in the menu from local farmers
Personnel Development: Creating a practical learning center for bar and barista arts for students studying tourism and hospitality
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19.02.2026: Latitude & Longitude won first place in the "Best Transforming Venue in Baku" nomination at an international hotel bar competition held today
15.01.2026: A grand presentation was held for the exclusive hot drink collection prepared by the bar for the winter season
10.12.2025: A special tasting night and holiday program were organized for guests within the framework of the New Year campaign
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